latest from X
Klaviyo argued agencies will outlast its AI in August
On its own blog
The reasons?
• Agencies know how other brands handled the same problem
• Its benchmarks reflect average performance, not excellence
• Plain-text emails outperform designed ones
• Billing reminders
You're getting traffic and sales
but profit still sucks
Every ecom brand gets built in 4 steps:
1. Product
2. Offer
3. Funnel
4. Backend: email, retention, LTV
Most founders stop at step 3
Ads buy you the first order
The 2nd, 3rd and 4th only happen in email
The real money https://t.co/PApL2Um3w3
I've audited 100+ ecom brands in Klaviyo.
Every audit opens with the same 2 checks.
Check 1: email as a share of total store revenue.
The target is 20-30%. Sometimes 35%+.
One supplement brand did $865K in email-attributed revenue on a $3.4M store.
Inside the band. A number https://t.co/Nur81dzeMo https://t.co/SSLMP2jb5e