One-Click DM Workflow

How we went from a 6-step scavenger hunt across two browser tabs to a single click that copies, opens, and marks.

@brianball 2026-08-31 03:23:57 ux workflow prospecting

The problem

The nominees page had a DM workflow that required 6 clicks across 2 browser tabs:

Click "Copy DM" — opens a preview panel (doesn't actually copy)

Read the preview, click "Copy & mark sent" — now it copies

Click "X profile" — opens new tab

Find the DM/envelope icon on their X profile

Paste the message, hit Send

Switch back to nominees tab, find your place

~45 seconds per prospect. At that rate, DMing 20 people takes 15 minutes of tedious tab-switching.

The fix

One button: "DM @handle"

When you click it, three things happen simultaneously:

Clipboard: personalized DM copied (includes what they're building)

Browser: X DM compose opens via deep link with recipient_id

Database: nominee marked as DM'd, card fades out, next prospect slides up

Session counter tracks your streak. Default filter shows only un-DM'd prospects.

The result

6 clicks → 1 click (83% fewer decisions)

~45s → ~8s per prospect (5.6× faster)

20 DMs in under 3 minutes instead of 15

The key insight: every extra click in a repetitive workflow isn't just time — it's a decision point where you can lose momentum and stop. Remove the clicks, remove the quitting points.

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